The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Brand Guide Line
Agency: Arnold Worldwide / Boston
Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Global Crisis Counter
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas
Agency: herraiz soto & co / barcelona
Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Timberland E-Commerce Website
Agency: Fallon / Minneapolis
Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
4RealDough
Agency: 4RealDough / New York
Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404
Agency: AgênciaClick / São Paulo
Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo
Agency: Arteaga Interactivo / San Juan
Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion
Agency: Eight x Ten / New York
Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website
Agency: magneticNorth / Manchester
Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine
Agency: OgivlyInteractive Worldwide / New York
Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Periscope Web Site
Agency: Periscope / Minneapolis
Client: Periscope Category: Self-Promotion / Self-Promotion - Web Sites
www.SAYITLOUD.us
Agency: SAY IT LOUD! / Orlando
Client: SAY IT LOUD! Category: Self-Promotion / Self-Promotion - Web Sites
sharpeonline.com
Agency: Hamon - Associates / Santa Monica
Client: Sharpe + Associates Category: Self-Promotion / Self-Promotion - Web Sites
The knowledge
Agency: Taxi Studio / Abbots Leigh
Client: Taxi Studio Category: Self-Promotion / Self-Promotion - Web Sites
www.owerko.com
Agency: Wonderlust Industries / New York
Client: Lyle Owerko Category: Self-Promotion / Self-Promotion - Web Sites
Mari & Josef 'No Room at The Inn'
Agency: Mother Advertising / London
Client: Mother Category: Self-Promotion / Self-Promotion - Web Sites
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign
Agency: Periscope / Minneapolis
Client: MasterCraft Category: Integrated Branding Campaign
Palmer Jarvis DDB
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Aircraft Engines
Agency: Modem Media / Norwalk
Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email
Agency: Arc / London
Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner
Agency: e-Crusade Marketing / Quarry Bay
Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail
Agency: Loducca Publicidade Ltda / São Paulo
Client: Purina Category: Banners / Banner - Single
Secure Method
Agency: Loducca Publicidade Ltda / São Paulo
Client: SCHERING Category: Banners / Banner - Single
Ring the bell
Agency: Neue Digitale / Frankfurt am Main
Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall"
Agency: OgilvyOne worldwide / Singapore
Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Banners / Banner - Single
